Vipp design philosophy
Principles of a Vipp product
Our ambition is a world with fewer but better products. The philosophy present in all Vipp products is taken straight out of the bin – evoking function over form and staying power over fading trends.
A philosophy straight from the bin
Holger Nielsen’s original pedal bin was not designed in the strict traditional sense but got its visual expression in response to a series of functional criteria: A large foot for stability, a domed steel lid on top which is easy to clean, ears on the side of the body so it is easy to move around and a rubber ring at the base for protection the floor. These functional dogmas remain the starting point for all Vipp products.
Vipp was born out of a need for functional tools in the professional market. Just like Holger Nielsen, who crafted the bin for Danish clinics, we consider ourselves as ‘tool builders’ measuring the quality of our tools on their long-term ability to provide better everyday experiences. Our driving ambition is to bring functional principles found in the professional market into the private home with genuine, industrial design objects.
Form follows function
Parallels between Holger’s original bin and new Vipp products are evident in use of material like stainless steel and silicone rubber and their common focus on function. The 1900 perforated holes in the laundry basket lid hold their origin in the need to ventilate laundry, corresponding to the lid on Holger’s bin, which is equipped with a custommade damping mechanism that makes the lid close in a smooth and damped motion.
Morten Bo Jensen, Chief Designer
‘Once you have captured the essence of a product and done your utmost in its conception, what else is there to achieve?’
Not for the sake of novelty
You will never see a younger model of an existing Vipp product. Instead, our aim is also to develop products that make a difference compared to what the industry already offers through a higher quality and better function. It's not just about developing something that is new or different for that reason alone. For example, we believe that the market lacked a proper, long-lasting dishwashing brush, and which offers the possibility to replace the head unlike 'disposable' dishwashing brushes. So, we developed our own.
The product is the star, not the designer
Choosing to work with design in-house means that we do not catch the stardust added by working with renowned designers – a tendency you generally see in this business. Instead, designing in-house forces us to make the product the star and concentrate all our energy on making it shine.
We take pride in being untrendy
Trends and fashion is what eventually goes out of fashion. Therefore, we intentionally avoid all changing fashions and trends, legitimising all Vipp products as long-term investments. There will never be a spring or fall collection, instead we offer products with staying power.
A Kitchen that matches your bin
Since 1939, every new Vipp product has been born from the same dream; to manufacture long-lasting tools for everyday life. Our kitchen is no different. Envisioned to be used every day for a lifetime, our kitchen is stripped of fading trends and filled with carefully considered and highly engineered details. It's straightforward. No compromise with materials, no fuss. Just function.
From a bin to a brand
Material knowledge and repetition have paved the way for upscaling the bin to an entire brand universe ranging from accessories, lighting, and kitchens to a broad collection of furniture. A passion for letting the categories meet in their natural habitat has opened the doors to architectural pursuits. And the need to equip these spaces has formed new furniture developments. For 8 decades, we specialized solely in metal and rubber manufacturing. But the journey towards a holistic design universe has softened up our palette, welcoming material contrasts such as textile, stone, ceramics, glass and wood into our product development.