1998 - The Third generation joins in

From the beginning Jette Egelund handles everything herself, including production, administration and sales.  As Vipp grows and more and more tasks arise, Jette's two children Sofie and Kasper join the company. At this time it wasn't written in the cards that Jette's children would devote their careers to Vipp.

Jettes daughter Sofie becomes Vipp's Art Director and sets the standard for all graphical material, while Kasper as 

Sales and Marketing Director takes the responsibility for securing the continuous growth of the company. Vipp is now a third-generation family business.